You take a risk at every stage of advert creation.
If you want:
Ipsos ASI - a section of Ipsos specialising in advertising research. Ipsos ASI is number 1 in the world in the field of advert pre-tests, and one of the largest global suppliers of tracking and brand equity studies. It conducts studies into advertising at all stages of creating and implementing advertising campaigns, using standardised research tools that have proved themselves the world over. It helps in taking the best decisions in the process of a campaign's design and in maximising returns on advertising investment.
Business Unit Manager
tel. +46 707 668 002